Robbin Hebrews School

Robbins Hebrew Academy has a rich and deep history that has been rooted in Toronto for over 50 years. Interested in keeping with times, not looking their age, but still remaining true to their vision, RHA approached U2R1 to clarify their message. Driven to build meaningful relationships between students, teachers, parents, and peers, Robbins Hebrew Academy wished to exude a trusting exterior that cemented their drive to inspire critical thinking in their students and secure a future of lifelong Jewish learning.

U2R1 worked with RHA to make them stand out from the vast array of other Jewish day schools, and to clarify their brand identity and new marketing initiative. Keeping their vision and missions in mind, U2R1 crafted the inspirational “Creating Wonder” campaign that captured the excitement and wonderment of young students as they begin their lives, discover their imagination and grasp the many possibilities that the world has to offer.

The multi-facet campaign included recruitment materials that resembled a storybook (an element that successfully made RHA stand out from the competition), print ads, bus shelter ads, video integration, a custom-built website, and social media marketing.

U2R1 wrote and illustrated an original storybook called I’m on my way with RHA as part of a larger marketing campaign, “Creating Wonder”. Amidst the collateral material U2R1 created, this book stands out in its creativity and originality and has set us apart in a tight market. Our prospective parents love that it tells the story of a student’s first days at our school. The book captures not only our brand, but speaks directly to our target market in a novel way. When U2R1 suggested the concept, we were on our way… to a successful marketing campaign that has, indeed, created wonder.